A client faced a puzzling issue: a key section of their website completely disappeared, even though it appeared flawless during internal testing. This created confusion and threatened to undermine confidence in the deliverable. Standard troubleshooting offered no answers, as the code worked perfectly across all browsers.
The challenge proved tricky because the missing content wasn't caused by faulty code. Instead, ad-blocking software was silently removing any element with class or ID names resembling advertising, making it nearly impossible to identify the source of the problem.
Visus tackled the issue by carefully analyzing the affected section and refactoring the code to eliminate class and ID names that could trigger ad blockers, such as “ad,” “ads,” or “ad-banner.” This proactive approach ensured the content displayed consistently across all browsers and devices without requiring additional tools or workarounds.
The results were immediate. The missing section reappeared for all users, restoring the site's intended design and functionality. Beyond resolving the immediate issue, the fix enhanced cross-browser reliability and reduced the likelihood of similar hidden problems in the future.
This project highlights a key insight for web developers: even when building non-ad content, naming conventions can inadvertently trigger ad-blocking software, removing critical site elements without warning. Careful attention to code naming ensures that content remains visible and functional, safeguarding both user experience and trust in digital platforms.