The first step in building your digital strategy is to conduct a digital audit, a review and examination of all your current digital utilities, efforts and previous programs and campaigns. The Digital Audit will identify current strengths, weaknesses, and potential new opportunities. It includes an assessment of your digital tools, such as email, social media, digital advertising, website, SEO and your internal information architecture.
From the audit, specific and detailed analysis and recommendations are developed, that will be used to direct the development of your Digital Marketing Plan.
- Digital Audit
- UX/UI
- Information Architecture
- Systems
- Data Sources
- Technical Strategy
- Digital Transformation
- Integrations
- Process Automation
Digital Marketing Plan
Driven by the goals and KPIs you established in your Digital Strategy, the Digital Marketing Plan outlines the tactical programs, campaigns, and infrastructure needed to achieve them. Your Digital Marketing Plan identifies near-term and long-term opportunities using digital marketing techniques and technologies to deliver customer engaging information, education and content they find valuable. And one advantage from using digital technologies, you will be able to gather important data that will then allow you to further optimize the effectiveness and efficiency of your digital marketing efforts.
A well-developed Digital Marketing Plan will address several digital channels for delivering your content to current customers and potential new customers. Built using a campaign method that incorporates those individual digital channels best suited to reach that customer base, digital campaigns can be designed to maximize effectiveness based on customer location, personal preference, frequency, and other elements. And data collected from your Digital Marketing Plans provide you with a clear-eyed view of who your customers are, how and when they prefer to engage, and which of your content is most useful and effective. A well-designed and executed digital marketing plan will give you the best method to reach customers in a timely, cost-efficient and effective way.
Digital Transformation
Global spending on Digital Transformation will approach $2 trillion by 2022. Digital Transformation is about increasing operational efficiency and enhancing customer engagement. Focusing on these two pillars of Digital Transformation (DX) results in lower operating costs and increased revenue. DX is powerful when done right. Virtually every company has more than one system they depend on to run their business. Most of the time these systems don’t talk to one another or exchange the right data. This results in people downloading data from different systems through Excel, applying their rules for processing the data and then uploading the resulting data into another system to be processed. This is time consuming and can be error prone through incorrect data manipulation or processing. When the volume grows, processing time by humans increases which in turns impacts output and in turn impacts revenue.
Using APIs and data integration, many of these processes can be automated. Two or more systems can communicate through a central database and processing application to fully automate the data extraction and apply the appropriate business rules. Once the automation is setup, a company is no longer limited by the amount of data it can process unblocking the way to increased revenue and more profits. DX implementations require an upfront capital investment but once the implementation is completed the ROI is usually 1 year or less.
The other powerful part of DX is its ability to improve customer engagement. When a customer’s engagement is enhanced customers tend to continue using the product or service a company offers. So, how can you enhance a customer’s engagement? One easy way for all companies, B2C and B2B, is through an improvement of the UX/UI of your product or website. The easier it is for your customers to find the information they are looking for in an easy and intuitive way the easier you make their lives.
Another powerful way to enhance customer engagement is through Portals. A customer portal unlocks information stored in back office systems and delivers key data related to their account, thus helping engage with and do more business with your company. Portals provide many self-service features that empower a customer and provides them a way to engage with your company digitally anytime and from anywhere, eliminating a call in to customer service for support. Visus has implemented many portals over the years and is here to help you implement a portal that can enhance your customers’ engagement and in turn increase revenue for your company. Contact us today to learn more.
Technology Audit
A technology audit helps identify strengths and weaknesses of your company’s digital foundation and operation. A technology audit first identifies an objective, then determines the systems, tools and processes in support of the objective(s). Interviews with key staff are conducted to understand workflows and business rules required to support the objective. Systems and processes are audited to determine which are working properly and efficiently in support of the objective. Any gaps and weaknesses are identified. Finally, the technology audit report is presented detailing all findings as well as recommendations on how they can be improved. An audit takes from a few days to a few weeks depending on the number of systems and integrations involved along with processes. An audit is also dependent on the availability of a client’s team and receiving access to the systems.
Give us a call or contact us today to help you with your technology audit.
Digital Audit
A digital audit, like a Technology audit, focuses on all matters digital, from your web presence to your use of SEO and social media. The audit helps reveal areas that are performing well and areas that can use focus and energy to make them perform better. We also focus on UX/UI of your website and any customer facing portals and applications. How easy is your site or application to navigate? Are users taken down a clear path to find the answers they’re looking for? During the digital audit we will ask you about typical task scenarios that users use your website for and determine if these scenarios are easy to unveil. A digital audit report will provide you with recommendations which can be tackled all at once or in a phased approach.
When was the last time you had a digital audit? Give us a call or contact us today to learn more about how we can help you with a digital audit.
Strategic Planning
Based on the output of a technology and/or digital audit Visus will formulate a strategic plan to support your business goals. The plan will include a technology strategy and actionable tasks that your team and/or the Visus can implement for you.