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Multilingual websites are often an afterthought for most organizations. With over 350 languages spoken in the U.S. alone, having an English only website limits a brand's reach to connect with different segments of its audience. If your organization serves a customer segment that speaks English as a second language, then connecting with them using their primary language will allow you to capture their attention and build a much stronger connection with your brand. In this session you will learn about the power of multilingual websites and how you can extend your Sitefinity instance with localization to reach a broader audience.