Santa Barbara’s Visus LLC Powers USA Swimming to Deliver Digital Gold During Paris Olympics

Santa Barbara, CA – December 9, 2024 – After its site floundered from increased traffic during the 2021 Olympic Trials, USA Swimming turned to Santa Barbara’s Visus LLC, a leading digital consultancy, to successfully deliver a gold medal performance for the 2024 Paris Olympics and U.S. Olympic Trials. The U.S. national governing body for the sport of swimming experienced unprecedented online traffic during the 2024 Games, and ensured a seamless online experience for millions of fans worldwide, as well as its 380,000 members and 2,700 member clubs.

“Previously, our website couldn't handle the peak load and was crashing when the most people were interested in the sport of swimming in the U.S.,” said Jacob Grosser, Managing Director of Marketing and Communications at USA Swimming. “When the 2021 Olympic Trials were taking place, there was a lot of interest in the sport, which drove a lot of traffic to our site and it crashed repeatedly. We needed help identifying the problems and fixing them.”

USA Swimming's website for members and non-members offers education, marketing resources, training tips, news, events details, competition results, ticketing information and videos. Leaders at USA Swimming engaged the experts at Visus, which upgraded the USA Swimming site to the latest supported version of Progress Sitefinity for scalability and ease of content management, migrated the site from on-premises hosting to Microsoft Azure platform-as-a-service, and built an agile, autoscaling framework using Azure DevOps pipelines to ensure peak performance during high-traffic periods. It also integrated USA Swimming’s proprietary membership and swim times database with custom widgets for a seamless user experience.

“During the 2024 Olympic Games, our visitor traffic doubled over 2021,” added Grosser. During the 10-day period of the 2024 Olympic Trials, we saw an 84 percent increase in users over 2021, and a 105 percent increase in website sessions as millions of eyes turned to our sport. Our new website didn’t even flinch. During the 2024 Games after the Visus engagement, not only did our website not crash, but we also never even saw slowing load times. Everything was seamless, even during peak times with millions of visitors to the site.” 

With the clock ticking, the majority of the project was done in the spring of 2024, leading up to the 2024 U.S. Olympic Trials and the 2024 Paris Games. It was a very condensed timeline, which Visus easily managed, delivering the solution within 90 days ahead of the Olympic Trials. The collaboration enabled USA Swimming’s small internal team to focus on day-to-day operations while Visus handled the complex technical upgrades.

“The last thing you want your site to do when all eyes are on you is to go down like Netflix experienced during the big fight,” said Michael Daoud, CEO of Visus LLC. “This project with USA Swimming highlights the importance of scalable, digital solutions for organizations operating at the intersection of outstanding customer experience and technology, and showcases some key considerations like on-demand scalability for organizations faced with maintaining their online presence.”

About USA Swimming
USA Swimming is the national governing body for the sport of swimming in the United States, serving over 380,000 members and 2,700 member clubs. Based in Colorado Springs, Colorado, the organization supports athletes, coaches, officials, and volunteers at all levels, from grassroots to the Olympic stage. For more information, visit www.usaswimming.org.

About Visus LLC
Visus LLC is a boutique digital consultancy specializing in enhancing customer experiences and improving operational efficiency through tailored development solutions, content management systems, and eCommerce. With expertise in .NET, Microsoft Azure, DevOps and as a Sitefintiy Premier Partner and Champion, Visus helps organizations achieve their digital transformation and digital experience goals. For more information, visit visusllc.com.

Contact
Ariel Herr for Visus LLC
469-235-2708
ariel@angleherr.com

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