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USA Swimming's “Goggles On” campaign unites Olympic-level athletes and grassroots swim clubs through a universal symbol and personalized digital experiences, powered by a major tech overhaul. By upgrading its data warehouse, automation tools, and mobile-first strategy, USA Swimming can engage over 200 member personas, strengthen youth participation, and tailor regional outreach. A key part of this success was partnering with Visus to modernize and stabilize its website infrastructure, ensuring flawless performance during high-traffic events like the Olympic trials and setting the stage for continued growth leading up to the LA 2028 Olympic Games.

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